Jam On It has been conducting camps and clinics in Northern Nevada for over 20 years. In 1991, Jam On It approached the Truckee Meadows Boys and Girls Club about having a summer camp. With the sponsorship of Fast Glass Auto and the City of Reno’s Major Youth Advisory Board, Jam On It Basketball hosted over 150 youth.
Camps were just the beginning. The word spread about Jam On It staff’s knowledge of the game and enthusiasm for working with youth. Individuals approached Jam On It about working privately with kids. They felt that their kids could benefit from instruction year round. At first, Jam On It would take players to outdoor courts, or family’s personal courts before dinners. After some research and soul searching, Jam On It decided to market the Academy. Jam On It approached Truckee Meadows Boys and Girls Club about the idea. From that meeting, Jam on It Basketball Academy was born. The Boys and Girls Club allowed Jam On It to use the gym and other equipment. Lessons were scheduled at 6:00 a.m. Michael Atkinson, Jessica Collins, Margot Patula, Johnman Hickey, Courtney Moore and Zozsa LeFevre were faithfully there.
JAM ON IT GROWTH
The Academy grew, as did the need for gym time. Jam On It felt that this needed to be an organization that satisfied the needs of the youth who were interested in improving their skills year round and competing around the country. The Academy was very appreciative of the Truckee Meadows Boys and Girls Club for providing gym time, but as the Academy grew, so did it’s need for gym time. The Academy held lessons and practices at various locations, including The Boys and Girls Club, Reno-Sparks Indian Colony, Sparks Middle School, Reed High School, Caughlin Club, and eventually the YWCA. Finding a permanent home was crucial for the Academy.
Jam On It’s vision is eventually building a state-of-the-art basketball facility. Basketball is one of the fastest growing sports in the country. Parents want to give their children every opportunity to excel. Now they can send their children to an organization that can give them an edge or just enjoy watching the development of their child, both mentally and physically. With the retirement of Matt Williams, Sharice Green runs the academy and daily operations.
JAM ON IT NOW
Currently the Academy has grown into one of the premier programs in the country offering year-round basketball tournaments, private lessons, traveling teams, camps/clinics, and consulting. Jam On It includes staff such as the governor of the AAU Pacific District – responsible for all AAU sanctioned sports in Northern California and Nevada. Because of the success of the AAU Pacific District, Jam On It has staff who now is also the AAU Girls Basketball National Co-Chair.
Jam On It Basketball Academy has partnered with All Under One Roof Sports to host Basketball tournaments in convention centers throughout the country, eliminating the need to drive gym to gym.